Executive Coach & Trainer PCM & Insights Discovery Practitioner, AI Consultant AI
Performance that lasts.
Understand yourself. Understand others. Understand AI.
1:1 sessions for CEOs, entrepreneurs and experts who lead people. Clearer decisions, working relationships that work, and AI applied to your real work. For teams: PCM and Insights Discovery training.
Aurel Buculei · 22 de ani manager în banking și IT. Executive Coach ICF PCC
For 22 years I sat on the other side of the table, as a manager. I know what it's like to make a hard decision alone.
22 years
management in banking and enterprise IT, UniCredit, Cegeka
+2500
coaching hours
PCC ICF
accredited executive coach acreditat
PCM · Insights
Certified Trainer certificat PCM · Insights Discovery Client Practitioner
Sound familiar?
You lead people, you make the calls alone, and you rarely have anyone to think out loud with.
DECISIONS
You make the hard decisions on your own, with no one to talk them through honestly.
DELEGATION
PEOPLE
You still do the expert work yourself, because it's faster than delegating.
You have good people, but some of them don't follow your lead, and you're not quite sure why.
Meetings eat up your day, and strategic thinking gets pushed to the weekend.
You know AI could help, but you don't have time to teach yourself from tutorials.
It's not a question of competence. It's a question of perspective.
TIME
AI
SYMPTOMS
Performance problems are rarely where they seem to be.
DECISIONS
Leadership meetings end with decisions you find yourselves revisiting a month later.
ACROSS DEPARTMENTS
PEOPPLE
There's more negotiating than collaborating. Everyone is right from where they sit.
Valuable people leave, and the real reason never comes up in the exit interview.
People liked it. Within three weeks, behaviour was back where it started.
Some use it quietly, others fear it and no one knows exactly which problem it solves.
Different problems. Most of the time, the same root cause.
TRAININGS
AI
HOW I WORK
I don't start from a tool. I start from the business problem.
Coaching, PCM, Insights Discovery and AI are means, not the product. I choose them once I understand what's happening in the team.
1
Diagnosis
One-to-one conversations with key leaders, individual and team profiles, and observing how work actually gets done. The output: a clear map of the patterns and a written recommendation.
2
Intervention
Team workshops on real situations, executive coaching for key leaders, adapting management style to each profile, and AI sessions that start from each manager's real problem.
3
Consolidation
Follow-up at 3–6 months, maintenance coaching, extending the common language to middle management, and measuring what has changed.
Services
Tools: executive coaching (ICF PCC) · Process Communication Model® · Insights Discovery® · Human Synergistics LSI/GSI · the C.L.A.R. framework for AI
START HERE
Management team diagnostic
One-to-one interviews, profiles, observation and a written report with the patterns and my recommendation.
Fixed fee, agreed upfront
Executive coaching
Team Workshop
AI for managers
For CEOs and directors who want clarity in decisions, influence and change. ICF PCC accredited coach.
A shared language for communication and collaboration, with PCM or Insights Discovery, applied to the team's real situations.
A one-day course or individual sessions: what to delegate to AI, what stays human, and how decisions change.
MY APPROACH
Where others see separate problems, I look for the common pattern.
As a manager, I learned that the same team can deliver very different results depending on how well you understand its people. That's why I work on three levels at once.
The individual
What motivates them, what holds them back, how they react under pressure.
Individual profile (PCM or Insights Discovery) and one-to-one conversations.
The team
The organization
How decisions get made, where tensions arise, which power games go unspoken.
A map of the team and workshops built on real situations.
A common language, from top management to juniors.
Culture becomes visible — and therefore something you can influence.
AI cuts across all three levels: brought in only where it solves a real problem.
AI FOR MANAGERS
Al for managers, not Al for IT
I work with the leaders and teams to discover where and when to use AI.
BCG (2025): 70% of the effort in an AI transformation lies in people and processes. Eurostat (December 2025): in 2025, only 5.2% of companies in Romania with more than 10 employees used AI, compared with 20% across the EU.
01
What do I delegate to AI?
02
What stays human?
03
How do decisions change?
04
How do roles in the team change?
05
How do we use it without becoming dependent on it?
ABOUT ME
A manager's experience. A coach's perspective. An engineer's rigour.
I spent around 22 years in IT management and leadership, in banking and enterprise environments: 12 years at UniCredit Romania, then at Net Consulting, and 10 years at Cegeka. I built teams and went through reorganizations, negotiations between departments and the power games every manager knows but few talk about.
I came to coaching in 2011 out of necessity: I wanted teams that perform over the long term. I learned that potential, combined with the right attitude, is pure gold. The person who doesn't give up, who keeps searching, takes ownership and keeps learning deserves to be seen — even when they're still short on experience.
Since May 2026 I've been working independently, through Everest Coaching SRL, with organizations that want their people, teams and technology pulling in the same direction.
ICF ACC (2015), PCC (2023)
Insights Discovery Practitioner (2019)
Trainer certificat PCM (2017)
Human Synergistics LSI/GSI (2017)
Executive Coach PCC & PCM Trainer & Insights Discovery Practitioner, AI Consultant
What should work differently in your team six months from now?
A 30-minute introductory call, free and with no obligation. You'll leave with a clear hypothesis and a recommendation for the next step — even if we don't end up working together.
Communicate better with YOURSELF, OTHERS, and AI.
